When Peter Maynard got in touch to ask for me to collaborate with director Amy Becker-Bernett on Samsung/Iris ‘Not a School’ campaign, I jumped at the chance.

Not A School forms part of Samsung’s global commitment to educate and empower future innovators to achieve their full potential and become the next generation of leaders, pioneering positive social change.

My role was creating and leading the motion graphics / edit of the projection behind our protagonist rapper, singer songwriter Lady Leshurr.

Under a tight turnaround we was able to create an engaging and colourful backdrop using a mix of stock footage, collaged animations and 3D rendered elements. Down with the kids.

Watch the spot here:

 

Credits:

Lead Strategic and creative agency – IRIS
Creative Director – RICHARD HAYTER
Creative – CALUM LANGLEY
Creative – RIC BLANK
Producer – ADAM REID
Group Account Director – RACHAEL ANTHONY
Account Manger – ANNABEL BAKER
POPS PRODUCTION
Director AMY BECKER-BURNETT
Head Of Production PETER MAYNARD
Producer SELENA CUNNINGHAM
DOP JOE DOUGLAS Motion GFX
Designer JESS GORICK
Post Producer OLIVIER DARRIET- FISHER
Editor PETE HILLS @POPS
Grade LUKE MORRISON @ETC
Online ROSS SMITH/ TOBY CHERRILL @POPS
Sound Design DAVE WILLIAMS @Envy
MUSIC
Track WELLINGTON
Composer FRANKIE TEARDROP
Artist FRANKIE TEARDROP
Label/ Publisher ONE TWO MANY RECORDS/ ONE TWO MANY PUBLISHERS
Music Supervisor DAVID BASS @THEODORE