Another nice and simple job for the boys at Time Based Arts. This time for Hennessy and to be displayed on video hoardings seen running up and down escalators on the London Underground.

The guys had created 6 gorgeous vignettes of things ‘exploding’ in slow motion behind a bottle of Hennessy X.O. They needed these to dissolve between each other in an elegant way, top and tailed with typography and each vignette to have their own statement describing the taste metaphor.

I had a lot of fun with various mattes and using the luma channels of the backplate, bottle and typography to create filmic fades.

Watch the spot here:

 

Links:
Time Based Arts