Beko the kitchen appliance electronics giant needed a brand film for 2016′s trade show Tomorrows Home. R/GA the branding design agency came up with a not so distant future concept and asked Time Based Arts to help them visualise this concept. As lead motion graphics designer perma-lancing at TBA, it was up to me to bring to life the concept and designs R/GA supplied.
With only 2 weeks to push through the 4+ minute brand film, we enlisted my studio buddy Alex Dobbin to bring a little life and character to the Beko avatar in place on all concept designs. From talking fridges, reactive touch-sensitive invisible work surfaces to bathroom mirror teeth brushing games… this house had it all.
Watch the brand film here: