Another month another lyric video for Warner Music, this time the 21st centuries answer to Salt & Pepper gutter mouthed East London heroines Stooshe.
It was immediately obvious I needed help doing this one, as the label and myself wanted graffiti to be centre stage of the piece. It was a no-brainer to get the talented Mr Tom Oswald on the phone and co-direct it with me. We’d worked together before and he’s a great graffiti writer and a good friend. We wanted to hold no punches and tell the filthy dark ghetto tale in a bright poppy way.
The style of the video had to be vivid, happy graffiti/ street graphics, a cute but streetkid-savvy cartoon. A mixture of type animated in time with bespoke illustrations, highlighting ideas within the track. The typography has a different personality corresponding to each girl of Stooshe, with a different individual hero text rendered in a 90’s graffiti black book style.
What we ended up with was a riot of fun and funk illustrating a sad sorry tale in a scandalous and sassy way. A road-smart, no compromise depiction of a tale, bursting with style, attitude and energy, at once comical and poignant.
watch Betty Woz Gone (official lyric video)