Teachers TV approached me to get involved early on with launching a channel in the United States. They were halfway through a re-brand design journey with Method in San Fransisco, and needed some 2 idents to help promote themselves in the US.
We decided to realise 2 ideas from the branding process. Idea one was the culmination of the letters Tch from Teachers Channel prominent in the logo type. Idea two was based around the colour palette Method had produced to represent the different divisions of the channel. This was my favourite approach as it enabled to tell the story of learning through a book graphic, and expand on the speech bubble.
watch 5 sec Ident One :
watch 5 sec Ident Two :
Sound design was done by Steven Boardman and adds a surreal modern twist to the idents.