When Mike and Jim from Art Practice asked me to come and get involved with some kinetic type for their latest Ineos Grenadier spot, I jumped at the chance.

A punchy type sequence was crafted over for timings. Each word was then re-shot with a still camera. Tiny vibrations on the tripod and varying slow exposures created stop frame sequences that had an authentic rostrum feeling to them. These ‘live’ still sequences where then cut back and replaced onto the digitial sequence with slipping the craziness down to an absolute minimum so the energy matched the script in just the right places.

It’s a pleasure be afforded the time to labor these sequences.

Watch the Spot:

Credits:

POST PRODUCTION: TIME BASED ARTS
2D Lead: Leo Weston
2D Team: Jamie Crofts, Kristoffer Andersson, Matt Jackson, Ralph Briscoe, Simon Melin, Manolo Perez, Liam Doyle & Jack Long
3D Lead: Federico Vanone
3D Team: Ashley West, Sam Osborne, Mike Battcock, Jake Thompson, Bethan Williams, Oliver Lemery, Nick Smalley & Jamie Lancaster
Design: Tom Robinson & Jess Gorick
Colourist: Ruth Wardell
Colour Assist: Tom Matthews & Esther Woodbridge
Post Producer: Sian Jenkins

for an extensive list of credits go to Art Practice