speedo – Michael Phelps

In my time at Original Concept, I was commissioned to make the new Michael Phelps commercial for Speedo USA highlighting the latest in swimsuit technology ‘FastSkin-Pro‘. Speedo wanted to bring the brand to life making it funky, bold and dynamic. I achieved this directive by creating a fast paced cut interlaced with Motion graphics and composting to complement the current print campaign. Stats of Phelp’s amazing world records achieved through the use of the revolutionary suit helped add weight to the piece. The spot was broadcast across the states as well as on The Jay Leno Show and shortly after projected onto the Nasdaq building in Times Square, New York.

watch Michael Phelps :